In 2022, Omar Cherkaoui built a SaaS to create personalized videos programmatically. Then, he decided to switch the business model from product to service. Deluj was born. It operates as a cold email agency, with a special ingredient: personalized videos. 

Mid-2023, Deluj faced three major challenges in its cold email operations.

First, lead generation was time-consuming, as sourcing and scraping quality leads required ongoing effort.

Second, inbox competition was intense—many prospects were receiving cold emails from multiple companies targeting the same public data, making it difficult to capture attention.

Third, email deliverability was a persistent issue: most email finders produce numerous false positives, leading to high bounce rates and damaging sender reputation.

As a result, Deluj had to rebuild its entire email infrastructure every quarter—a process that was both costly and time-consuming. More importantly, many messages were ending up in spam folders, resulting in lost opportunities.

Then, Deluj adopted Icypeas.

The tool made it easy to scrape leads from LinkedIn Sales Navigator and enrich them with verified emails in just a few clicks. Thanks to Icypeas' native integration with Make.com, Deluj was able to plug it directly into its existing automated workflows, resulting in significant time savings.

Icypeas also brought a unique edge in inbox competition by accurately identifying catchall emails—a type of email address that is notoriously hard to find and verify. Since other tools typically miss these, Deluj gained access to untapped leads with minimal inbox competition and much higher response rates.

Finally, Icypeas maintained a very low bounce rate, which helped preserve domain reputation and ensured long-term email deliverability—eliminating the need to constantly rebuild email infrastructure.

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If you want to meet with Omar, book a call here: https://calendly.com/deluj/appel