Customer
Agency

Why Icypeas Is Embedded in GTMstrategist’s Workflows

A conversation with
Maja Voje

Challenge

Entreprise leaders are hard to reach with Linkedin DMs.

Solution

Icypeas helps GTMstrategist scrape leads from Linkedin and enrich them with emails. 

Results

  • Increased response rate from entreprise decision-makers by 3.5x.
  • Enabled personalized messaging based on user profiles.

Maja Voje's Story

Some clients target large enterprises. When it comes to these types of targets, reaching out to decision-makers via LinkedIn DMs usually yields very few results. There are two main reasons for this: first, LinkedIn enforces strict daily limits on the number of DMs that can be sent to cold prospects; second, senior executives at large companies rarely respond to DMs—unlike other types of prospects such as those working at startups, scaleups, or agencies.

GTMstrategist therefore recommends that its clients use Icypeas to scrape prospect lists from LinkedIn Sales Navigator and then enrich those lists with email addresses. Reaching out via email offers two key advantages:

  1. it’s infinitely scalable—no quotas;
  2. if the email is well-crafted, especially with AI-generated personalization based on each prospect’s LinkedIn profile, the response rate more than triples.

Moreover, Icypeas is particularly effective at bypassing Microsoft catchalls. And as it happens, large enterprises often use Microsoft as their email service provider and tend to configure their mail servers in catchall mode.

Since these email addresses are harder to find, they’re much less used by sales teams. Icypeas therefore provides access to a pool of prospects who are rarely—if ever—contacted, and who tend to have higher response rates.

This is what Maja says about Icypeas:

"The Sales Nav scraping feature is fantastic. I was positively surprised! Why? Because it doesn't just give you emails—it also provides profile summaries, which are very useful for AI personalization."

GTMstrategist is a GTM consulting firm.

https://gtmstrategist.com
Industry
Agency
Founded
Maja Voje
Company size
2-10
Headquarters
Ljubljana, Slovenia